easy to use marketing system
Mike Dillard’s 6 Steps to Success in Network Marketing
These days Mike offers lots of products to show you how to successfully build a network marketing business, but boil all that down and what do you suppose he actually did to be so successful? There had to be a time when he didn’t know what to do either; when he was trying to figure it all out and he developed his leadership skills in the same way we all have to. He started in the same place we have all been. But then he cracked the nut and figured out a plan to change his level of success.
Here are the six steps he followed right from the horse’s mouth:
1. He started treating it like a real business, not a hobby. He got committed. In other words, you have to do it every single day. Sporadic doesn’t cut it in the world of network marketing.
2. He increased his value to others by buying products and training courses on marketing and personal development. He used what he learned to turn around and give value to his downline and followers by sharing his knowledge.
3. He started selling himself and his other leaders, not his opportunity, which generated attraction. Then he marketed and sold his system to his prospects.
4. He led with this funded proposal in the cold market which targeted other network marketers and generated endless free leads of people attracted to a successful system.
5. He promoted his company’s product in his warm market which built a sizable customer base.
6. He developed an awareness for finding leaders in his downline’s warm market.
To me, this clarifies a distinction between the way a marketer should treat their warm and cold markets. He used his warm market to sell his products and the cold market to sell a marketing system that would increase their (and his) lead-flow and cashflow.
These steps also show the evolution we all can follow to increase the size of our own businesses. When we first begin, we must concentrate on increasing our value to others by learning everything we can about marketing and personal development. Then as we market our knowledge and our marketing system, we will grow a fan base of our own through which we can make upfront cash through the sales of the system, affiliate products, and ultimately our primary network marketing company.
Introducing our company to our family and friends just through a product-style approach removes the rejection and can increase our customer base while we sift through people they may know for people looking to make a change.
Mike placed the highest value on number three, which follows the general rule of thumb in business which is that the fastest way to get rich is to solve other people’s problems. I challenge you to commit to this 6-step plan and watch your business take off in the next 90 days. If you’d like to brainstorm ways to do this, please feel free to contact me.
Internet Marketing Q & A: Your Questions Answered
I have come across many questions from people in the course of building a network marketing business online and I would love to share the answers and allow you to ask your own. Although I may never tout myself as a guru or expert, I have had many successes due to the lessons I have learned and the knowledge that I have about the industry and what works.
Q: Do I need to pay for my own website?
A: The short answer is no, you don’t have to, but it will definitely make your life easier in the long run to get started the right way. There are certain pieces of the website puzzle that must be in place first in order to run a successful online business. So unless you’re a marketing genius who has tons of time to write autoresponders and test conversion pages then it may be much simpler to pay a monthly fee for an all-inclusive website package that not only shows you how to set up your website (or system of websites), but also shows you how to market it.
Likewise, when it comes to blogs, you don’t have to pay for your own at first either, but I learned from experience that starting with a free site and then transferring everything to a hosted site can be quite the pain to do and if you use a different domain, then you’ve spent a lot of time generating traffic for nothing.
Q: How much money do I need to get started?
A. How much you have to budget is a personal decision. But I will say that if you are serious about any type of marketing business, then you will need to spend some money on marketing. Most everyone can find $100-$200 per month to get started with. And the money can be spent many different ways to help your business. It could be spent on straight advertising, outsourcing, or on learning resources. If you contact me personally I can give you a better idea of a dollar figure to get you started correctly.
Q: Do you advise against marketing offline?
A: No, I do not advise against advertising offline. Whether you are talking about newspaper and magazine ads or face-to-face marketing, only you can decide which methods make you comfortable and if they are within your budget. There has been a lot of talk in the industry about getting out of your comfort zone and that idea has a lot of applications. However, if you play to your strengths and your personality, you will see results faster.
Q: How long does it take to get set up and generate your first hundred leads online?
A: You can be set up and ready to generate your own leads in a matter of hours or a few days for the technically-challenged or less experienced. As for how long it takes to generate the first hundred leads, well that all depends on you. If you have a raging focus on lead generation, then you will get to 100 much faster than someone who is working sporadically or who has less time to spend on those activities. The most important factors to getting there are focus and consistency. Getting 100 leads could happen in one month or six depending on your focus and how often you are marketing. I have heard it said that once you have generated 1000 leads you will have created such a name for yourself online that your leads will grow without as much effort on your part.
Q: Where can I learn how about the best ways to market online?
A: That’s the age old question and there are tons of resources out there available to teach you. From a network marketing standpoint, though, you have to consider that if you have this question, so will every person you sponsor into your business and you have to be able to provide the answer for them. Otherwise, why should they join with you? So, the ideal would able to offer your team members a turnkey system to generate leads and learn how to market at the same time.
For more specific marketing techniques, sign up for my FREE e-newsletter in the blue box to the right there and see what I can show you that really works.
Could an Easy-to-Copy Marketing System be the Solution to Your Duplication Problems?
I hate to say it but a good part of the reason why network marketing gets a bad rap is because of the people involved in it. They are not bad people, just misinformed or downright unqualified to run a business. They are usually not prepared to train you for success. That’s because they usually do not have any experience in networking or marketing themselves. So they best piece of advice they can give you is just to listen to a bunch of training calls by successful people and try to figure out how they did it.
I remember sitting in on those calls myself, pencil poised over my piece of paper, just waiting for one glimpse of useful information I could walk away with and implement immediately. But the sure-fire tactics never came.
Unfortunately a lot of good people quit because they can’t figure out what the successful people did so they can do the same thing. I almost quit myself until I figured out what was missing.
What if you could offer every person who joined your team a customized marketing system? What if, after a few simple questions, you could lay out a plan for them that would allow them to immediately begin to implement certain strategies and see immediate results? Do you think your new partner would be excited to get started and stay motivated longer as they witnessed the results? Of course they would!
This is a necessary part of every successful team, but one your sponsor probably never trained you for. Am I right?
If you are missing the right training system to get your new business partner plugged in and off to a running start, then you are leaving money on the table because chances are excellent that your new enrollee will not last three months.
With turnover like that, you’ll not be able to keep your own business afloat. And your new enrollee will leave you to find a real leader.
What System Should You Choose?
A duplicatable marketing system is one that is easy enough that any person, regardless of initial skill level, can set it up and get started within a week. The faster they can get off the ground, the sooner they can see results and begin making money, thereby solidifying their bond to you and your opportunity.
Most importantly, the system you choose should require no time on your part to get a new partner set up. Obviously they may have questions along the way, but in general, you should be able to point your new business partner to it and then check it out when they are done. You should be able to steer them to other support personnel to handle tough questions to free up your time to run your business.
The system should also be affordable for the average person (and easy to cancel for the quitters). It should come with its own training systems to keep your partner prepared with the most up-to-the-moment advertising strategies.
The system, basically, should free up your time to be a mentor, not a hand-holder.
And what system do you recommend, Gretchen?
I’m glad you asked… Check it out!
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