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How to Really Get Noticed on Facebook & Generate MLM Leads

There are a ton of networkers on social networks like Facebook these days selling their products, services, and business opportunities. Many of them are spamming the status updates with their links, but even more are genuinely trying to provide value, but still not seeing the return on their time investment.

The truth of the matter is, it doesn’t matter how many friends or connections you have on a social network like Facebook, it matters if you are truly connecting with those people and finding out if they have a need you can provide a solution for. That requires that you spend time getting to know the people you have befriended. You will have to get out from behind your computer and speak to people via chat, the message system or by phone to get to know them better and see if you can help them in any way. So, how do find out which of your friends may make a good customer or potential business partner?

The first thing I do when I accept a new business-minded friend request on Facebook is to go to that person’s wall and leave them a free gift just for being my friend. Now your gift can be a free e-product, link to some great information such as a recent blog post, or other invaluable marketing material. The key is that it has to be free and should not require an opt-in or lead to a sales page for an affiliate or personal product. This gift is a free offering of value to create the expectation of more to come as they get to know you better. You will be remembered because of this first touch.

If you have created a group or fan page, you will also want to invite your new friend to join you there. This will immediately let you know if they are interested in following your messages and receiving more information from you.

Get involved in groups with like-minded people so you can not only see what they are promoting, but also promote your products or services to those groups through wall posts. Once you get a large number of friends, you will receive an exorbitant amount of group invitations, so only choose to join those that are going to serve your purpose the best or that you genuinely want to learn from. For instance, you may have better success promoting to a group with 2,000 members better than a group with 50 members. Once you have joined, post advertisements with links to affiliate or personal products to generate cashflow. You can also post links to blog posts to keep your name and face before an interested audience. You can also invite the group members to webinars or training sessions.

Be very careful to not post to more than 20-25 groups at a time or Facebook may pause your account or delete your account altogether. You will typically get a warning message if you are posting content too quickly to groups.

Even from your very first friend request, connect with people you have befriended through the chat function or send them a message to learn more about them and why they are online. Only from initiating conversation will you ever find out if the other person is a potential customer, partner, or referral source. After you’ve asked the initial qualifying questions and decided you may have a solution to offer, ask the person if they would like to continue the conversation by phone. Most people would prefer to hear your voice and have a normal conversation. And you will know as soon as you make the call that this person is already an interested party and you can expect a rejection-free phone experience.

If you make contact with 5-10 new people per day using this method, you should be able to successfully speak by phone with at least 3-4 people. Would this be an improvement over the number of interested people you are speaking with daily now in regards to your business?

To fast-track your success, you can outsource your tasks on Facebook to free up your time to spend making contacts and communicating with them directly. The more people you actually talk to, the more people who are aware of what you are selling and the more people who buy from you or join you in your business.

For access to other social media strategies that actually generate leads, fill in your info below and enjoy my free training.

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Friday, May 21st, 2010 Marketing View Comments

Internet Marketing Q & A: Your Questions Answered

I have come across many questions from people in the course of building a network marketing business online and I would love to share the answers and allow you to ask your own. Although I may never tout myself as a guru or expert, I have had many successes due to the lessons I have learned and the knowledge that I have about the industry and what works.

Q: Do I need to pay for my own website?

A: The short answer is no, you don’t have to, but it will definitely make your life easier in the long run to get started the right way. There are certain pieces of the website puzzle that must be in place first in order to run a successful online business. So unless you’re a marketing genius who has tons of time to write autoresponders and test conversion pages then it may be much simpler to pay a monthly fee for an all-inclusive website package that not only shows you how to set up your website (or system of websites), but also shows you how to market it. 

Likewise, when it comes to blogs, you don’t have to pay for your own at first either, but I learned from experience that starting with a free site and then transferring everything to a hosted site can be quite the pain to do and if you use a different domain, then you’ve spent a lot of time generating traffic for nothing.

Q: How much money do I need to get started?

A. How much you have to budget is a personal decision. But I will say that if you are serious about any type of marketing business, then you will need to spend some money on marketing. Most everyone can find $100-$200 per month to get started with. And the money can be spent many different ways to help your business. It could be spent on straight advertising, outsourcing, or on learning resources. If you contact me personally I can give you a better idea of a dollar figure to get you started correctly.

Q: Do you advise against marketing offline?

A: No, I do not advise against advertising offline. Whether you are talking about newspaper and magazine ads or face-to-face marketing, only you can decide which methods make you comfortable and if they are within your budget. There has been a lot of talk in the industry about getting out of your comfort zone and that idea has a lot of applications. However, if you play to your strengths and your personality, you will see results faster.

Q: How long does it take to get set up and generate your first hundred leads online?

A: You can be set up and ready to generate your own leads in a matter of hours or a few days for the technically-challenged or less experienced.  As for how long it takes to generate the first hundred leads, well that all depends on you. If you have a raging focus on lead generation, then you will get to 100 much faster than someone who is working sporadically or who has less time to spend on those activities. The most important factors to getting there are focus and consistency. Getting 100 leads could happen in one month or six depending on your focus and how often you are marketing. I have heard it said that once you have generated 1000 leads you will have created such a name for yourself online that your leads will grow without as much effort on your part.

Q: Where can I learn how about the best ways to market online?

A: That’s the age old question and there are tons of resources out there available to teach you. From a network marketing standpoint, though, you have to consider that if you have this question, so will every person you sponsor into your business and you have to be able to provide the answer for them. Otherwise, why should they join with you? So, the ideal would able to offer your team members a turnkey system to generate leads and learn how to market at the same time.

For more specific marketing techniques, sign up for my FREE e-newsletter in the blue box to the right there and see what I can show you that really works.

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Tuesday, February 23rd, 2010 Marketing View Comments

One Step to Viral Lead Generation: Is It Possible?

A friend recently asked me what was the biggest challenge I had with my lead generation and my reply was typical of anyone who is producing leads with a limited budget. We spend hours on Facebook, Twitter, and other social networks, we send out e-mails, we write articles, we bookmark, and we spend an exorbitant amount of time doing it. Yes, we get leads, but the amount of time spent to get those leads leaves little time for much else.

Then my friend said the most remarkable thing. He said, “You haven’t figured out how to get leads on virtual autopilot, yet?” Of course, I pride myself on staying up-to-date with the latest marketing tricks, but this one had me curious. So I asked him what he meant. And he showed me a tool that he uses to generate 80 leads per day.

I was skeptical at first and not just about trying some new thing, but also I was unsure how this list I was creating would integrate with the list I already had. I hate keeping track of several lists to make sure everyone stays on top of what I’m doing. So streamlining is the easiest and most effective way for any list-building tool to work. It really should add to your current list, not make a whole new one.

So, after asking a few questions, I decided to give this website a try.  And now I can see why this thing is so easily viral (meaning that it is infectious, it gets around very quickly, and your list could quickly take on a life it never had before)!

And the best thing is that it’s not some new website to keep track of with a new list of people to e-mail, too. It actually integrates with your list you already have in Aweber so that your autoresponders are sent automatically to anyone who joins your list through this very cool tool.

In the interest of total honesty, the only thing I don’t like so far is that people who join your list are not given the option to leave their phone number so you do not have the opportunity to personally connect with them and get to know them, but hopefully your personal e-mails will do that through your autoresponder series or free newsletter.

So, you can’t stand the suspense any longer, huh? Then, I will tell you the website so you can check it out for yourself and make your own decision: http://www.TheViralSecret.com/14838

Please comment here and let us all know what you thought. I figured, it was free and it couldn’t hurt to give it a shot. It works for any type of list or any type of business, so it should work for you, too.

And if you like receiving these tools to create more leads and make more money, then make sure you get my e-newsletter which you can sign up for on the right. I look forward to sharing more with you.

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Wednesday, February 17th, 2010 Marketing View Comments

Clone Yourself With These Top Twitter Tactics that Generate Leads and Money!

Most business owners know that they need a Twitter account, but they also know they don’t have time to be on there every day several times tweeting about what’s going on in their lives or their business. So how do the “experts” manage to be on Twitter and make the very most use of their time without actually spending all their time?

Twitter is a massive stream of conversation and if you are not consistently involved, you will be left out. And if you do not have something to say that stands out, you will be skipped over. So, you must tweet something either personal or business-related every day, multiple times of the day to stay in front of your target audience. The three best times of day to tweet are the times most likely to be seen by your audience. They are first thing in the morning at the beginning of the work day, around lunchtime, and at the end of the work day.

So, you now need to tweet one to two times per day at least in order to stay in the forefront of your target market, but you don’t have time to stay on twitter all day to post messages. Then use a service such as FutureTweets.com or Twuffer.com to schedule your tweets ahead of time. You can schedule posts months in advance for as many per day as you want to make sure that you are covered even when you can’t actually be there. FutureTweets.com can also help you to streamline your social media presence by simultaneously posting your tweets on Facebook and LinkedIn as well.

What is appropriate to post? It’s great to post a shout-out to your family or converse on personal details of your life, and you should do those things to relate to your audience, but let’s face it, we’re on here to generate leads and make more money. Every day should include a lead-generating tweet. What I mean by a lead-generating tweet is one that includes a call to action. A call to action is leading someone to click a link back to your website or asking a question that generates a response. You want people to start to communicate with you outside of Twitter in order to make a sale.

In addition to just tweeting about personal and business stuff, you also have to know when someone is talking about you and respond to people that contact you or strike up conversations with people discussing your subject of expertise. Tweetbeep.com is a service that will notify you, hourly even, if someone mentions a keyword of your choice. That could be your name, your company name, your product, your website, niche search terms, or anything else you choose to set. This way you can quickly respond to anyone who is talking about you or the subject area you serve. SocialOomph.com is another service that will help you to manage Twitter effectively by not only tracking keywords, but also controlling your followers, direct messages, tweets, etc.

Twitter can be a large time investment, just like any other social network, but it can also be an excellent source of leads. With so many websites available to help manage and automate the process, it just gets easier to make Twitter part of your marketing plan.

For more social media and free marketing strategies, make sure to subscribe to my free e-mail training on the right of this page.

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Monday, January 18th, 2010 Marketing View Comments

The 3 Quickest FREE Marketing Methods to Drive Traffic to Your Website

Most people who are starting out in a business get a website to draw visitors, share information, and increase sales, but they still don’t have the extra cash for advertising that website. So they fall back on ways to send people to their website for free- that’s what we internet marketers call driving traffic.

There are 3 basic ways to drive traffic to your website for free that are the easiest for beginner online business people.

1) Article Marketing- writing simple articles that showcase your expertise in your area is a powerful way to exhibit what you know to your consumer. It also wets their appetite for more information enough to gently guide them to your website to see what you have to offer. The resource box or bio is the most important part of your article because this is where you get to introduce yourself and give your website for readers to visit.

2) Web 2.0- This is just another term for social media such as MySpace, Facebook, Plaxo, and all the other networking sites where people connect with friends, family, business colleagues, old classmates, etc. On these types of sites, it is important to make sure your profile is updated to include a photo for personalization, a website url, e-mail address and a short bio of what you are doing online. Then, most importantly, be patient and let people come to you as you interact normally within the network. Share value, but do not constantly thrust your business into the conversation.

3) Video Marketing- anyone with a webcam or a video camera can produce their own video which can then be uploaded to YouTube, Google Video, Viddler, or other social video sites. The video does not have to be professionally done or flawless and it can still send traffic to your site as people search video sites for specific keywords and come across your video. In fact a video with errors is more likely to lead to visitors who can identify with you more and feel more confident that they can do what you have done.

Use these three free methods to send traffic to your website and watch your numbers grow.

Learn more free marketing methods to drive traffic your way today!

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Tuesday, January 12th, 2010 Marketing View Comments

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