simple lead conversion
Try This Simplest of Strategies To Convert Leads into Partners!
I have used this simple strategy from the very first day I set up my website and since then I have gotten lots of compliments on my website and my front-page video.
The simple strategy I use is so mind-bogglingly simple that you I am warning you, you might smack your forehead when I tell you. Okay, here it is:
I Act Real!
I use a video on the front page of my website that is actually the very first video I ever made just to prove to people that you do not have to be high-tech to have a successful website and you do not have to produce professional videos to connect with your visitors. I have had many compliments from my website visitors who were impressed with that video because it made them feel like they could make their own video at least as well as mine if not better. It gave them confidence to make the effort to make their own videos.
My sincerity and transparency resonates with my potential partners and they gain assurance.
I have also had people tell me that I write the way I talk. So when I write articles or e-mails to people, they can almost hear me reading it because most times they have heard me speak and they can visualize me saying the words. This is just another way I connect with people by being real. I am not an internet guru that is unreachable. I am a real person with a real voice and I write my own articles.
This strategy was shared with me prior to setting up my website by a man who said his conversion rates were actually higher on his website when he left the less sophisticated video on his front page. Prospects seem to bond with the authenticity and they are more likely to sign into your website, they will look you up in other places to learn more about you and they will be more likely to buy from you because they trust you more.
For other simple strategies that make a huge difference in your marketing, check out http://www.FocusOnNetworking.com, my training site.
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